In the course of time, the scope of its activities led it to become the largest
importer and manufacturer of agarwood and sandalwood products of Taiwan.
The current group of companies has its stocks held and all
business managed by the company's Taiwan Headquarter, while the Grand Sun
Agarwood and Sandalwood Industry Co., Ltd. (China) focuses on marketing,
branding, and incense production in mainland China. Three branches
in Indonesia harvest agarwood and sandalwood raw materials as well as aquatic
products, while the Thailand branch grows raw material for agarwood and incense
products. In total, the group consists of seven companies with six state-of-the-art
factories. At present, the business activities encompass all steps of
production and sales, ranging from agarwood tree plantation and inoculation,
processing of agarwood and sandalwood powder, the manufacturing of incense,
beads, essential oil, and a retail chain store presence in China. Overall, more
than 1000 skilled employees work in various capacities for the group, starting
with plantation maintenance and management, harvesting and processing of raw
material, manufacturing of the various specialty products, quality control,
logistics, administration, marketing and sales. The annual turnover of all
groups combined now reaches more than RMB 500 million, which makes it one of
the leading companies in the industry.
Apart from the success in its wholesale business activity
surrounding incense and beads in China, the first Sunnyhills retail store was
opened in January, 2015, located in Terminal Three (T3) of the Xiamen Airport.
It is a milestone for P&I Enterprise.Co.,Ltd. to enter the consumer market
P&I Enterprise.Co.,Ltd. offers high-quality products and services to
demanding consumers. So far, Sunnyhills operates four shops under its own brand
name. The purpose of operating retail shops is to develop a direct marketing
channel for specialty agarwood products and by controlling all steps of the
production and marketing process, starting with planting saplings up to the
direct sale of the final consumer product, the company can guarantee
consistently high-quality end products, and can thereby directly benefit from
earning the high margin of profit that is generated by selling to the end
consumer. Based upon the positive response our shops have enjoyed, we
anticipate to open additionally up to 200 shops within the next five years,
thus becoming the leading brand of agarwood products throughout China.
Michael Shaw (Chairman) and Andy Shaw (General Manager)
of P&I Enterprise.Co.,Ltd. are
frequently invited lecturers at national and international meetings of the
agarwood and sandalwood industry and are widely respected for their
professionalism and accomplishments. In 2015, Michael Shaw and Andy Shaw were
respectively appointed as president and vice president of the Asia (Macau)
Agarwood Cultural Association.